How to Pick Call Tracking Software for Your Business Needs
Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.
Looking around, you will surely find a lot of vendors and products available. Before deciding on a particular call tracking platform, consider the following:
The main idea behind call tracking is publishing different numbers for all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Compatibility with Existing Systems
Call tracking software becomes more useful when integrated with other tools. Avoid compatibility problems to make sure that your platform remains an asset to your company instead of a liability.
Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. This can lead to a waste of resources otherwise.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you will not only lose leads, but your credibility among target customers can also be diminished.
Call recordings and transcriptions offer a wealth of information about your target customers. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.
Concrete and Detailed Analytics
When picking a call tracking solution, be sure that it provides all essential analytics such as caller id, call source, call time and date, etc. presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you can only get one that fits your budget. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.